![]() This one’s an April Fools’ Day prank, but I could see boozy wine gummies being the real deal.Ĭranberry grower collective Ocean Spray is going so hard this April Fools’ Day that they’ve got two prank products for 2023. JaM Cellar’s Butter gummies are bottle-shaped, yellow, and in a snazzy black and yellow tin. JaM Cellars took the infused gummy and added their own twist-chardonnay gummies packaging a full glass of buttery white wine. These days, brands can infuse a gummy with almost anything, whether it's cannabis, adaptogens, or other natural supplements. The packaging, according to Subaru, is made from “100% good vibes” and can be placed in the ground, where it will release good vibes as it breaks down-if only. This April Fools’ Day, the automotive manufacturer announced Subaru Forager Granola, the perfect snack for busy Subaru owners. Let’s look at some of the better April Fools’ Day pranks this year and, yes, we've got some fake packaging.Ĭarmaker Subaru is sacrosanct among outdoorsy folks (or at least Massachusetts residents), a fact not lost on the brand. Other pranks are vomit-inducing mashups.Īnd in many cases, April Fools’ Day pranks are inspired or are a commentary on current trends. Some jokes are plays on words or absurd solutions to a minor problem. Many pranks for the tricksters’ holiday are now designed to be an online experience, especially when brands get into joking around. Thanks to the wonders of the World Wide Web, it doesn’t matter if a bunch of fuddy-duddies surrounds you on April Fools’ Day. Researchers used data from Google Trends, the number of comedy clubs and bookable acts per capita, and amount of comedy-related social groups on sites like. The concept the world’s first aircraft with flappable wings claimed to have stemmed from Richard Branson’s early childhood dream of flying like a bird, thus – the flap-energy plane was born.According to a study by, Nevada is the state with the biggest jokers, while Montana is the biggest wet blanket in the nation. Is it a bird, is it a plane? The airline’s clever PR stunt from 2019 unveiled new flight technology, their new Dreambird 1417 – cleverly dubbed ‘flap energy’. Here’s our top 10 favourite April Fools’ day PR campaigns in more recent years: 1. If done right, a cleverly designed PR stunt can significantly increase social engagement and brand awareness, whilst also entertaining your audience – having a hugely positive impact on your business. And with brands having a strong presence on social media, the process of setting up an elaborate joke and fooling millions of people has never been easier.Īpril fools jokes aren’t just a fun distraction for a bored social media manager however there can be a real value in putting in the effort: Research from The Drum suggests 86% of people in the UK think humour is one of the best ways a company can connect with them, and 68% say they think April Fools’ campaigns are funny. Thanks to more big brands having creative in-house teams or working closely alongside innovative agencies, year-on-year we’re seeing businesses capitalising on the event. Who doesn’t enjoy an April Fools’ prank? Over the years, the day has become a staple in big brand marketing campaigns, and for those living in the normal 21st century, April Fools’ pranks are virtually unavoidable – whether you’re scrolling through social media, listening to the news or reading your daily over breakfast.
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